No matter what type, size or budget a company has Bob has put together something for everyone.
Bob Massa is noted as one of the internet pioneers. He has been asked to speak at Internet conferences around the world.
Bob is the owner and founder of techndu.com. A unique search engine catering to niche communities.
The Basic Concepts of SEO
A straightforward guideline for implementing the same SEO techniques Bob uses for promoting his clients.
 
By Heidi R. Centrella
The Journal Record
June 8, 2004

Despite the number of jobs leaving the state, a local Internet advertising sales company continues to grow, employing local talent at a rapid pace.

Techndu has matured from seven employees last summer to 16 today, with plans to hire eight more by year's end. The Internet services company paid taxes on $70,000 in revenue in 1997 and by the end of 2004 estimates it will surpass the $2 million mark.

Techndu founder Bob Massa thanks Google, in part, for his growth.

A couple of years ago, Massa filed a lawsuit against the Internet giant when his PageRank dropped suddenly. PageRank is a Web page ranking system created by Google. Massa contended his Web page's ranking was purposefully dropped by Google to diminish his ability to sell ads in competition with Google's own ad service. But the lawsuit did not diminish Techndu's sales, rather it helped them soar.

"The lawsuit with Google in 2002 definitely gave us an awful lot of exposure, and our growth really started going through the roof at that time," Massa said. "We've always been steadily growing, but nothing like what happened after the Google lawsuit."

After more than two years, most of Massa's clients who were allegedly affected by Google's actions have their page rank back. And the lawsuit, he said, actually brought a lot of attention to what the company does and how they do it. While Massa maintains that search engine placement is an important aspect of the company, Techndu also provides management for online newsletter campaigns and e-zines. The company maintains and manages thousands of Web sites globally, but its core product now is Web site promotion.

"It's the same thing as going to a Madison Avenue advertising agency and letting them handle your advertising - they put out your radio, TV and print ads," he said. "It's just there are things that are inherent to the Internet and we've focused on that since '96, and we've become good at it. So you do the same thing with us that you do with Madison Avenue, only with an online presence instead of an offline."

Massa said the demand for services like his is "absolutely incredible." And a lot of his business comes from word-of-mouth. Furthermore, Massa said he fully expects within the next 10 years for online advertising to rival television, radio and newspaper advertising.

"The Internet is not going anywhere. It's only going to get more prevalent with each passing day," he said. "It changes quickly, and if you're not in a position to be able to capitalize on those changes, you'll be left behind."

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